Branding Guidelines
Welcome to the official Refreshing Branding Kit. These guidelines and assets ensure consistency across all platforms, helping our products,
communications, and experiences remain cohesive and instantly recognizable.
Logos
Official logos for use in digital and print materials. Do not alter, stretch, or recolor outside these variations.
Icons
Supplementary visual elements to support our products and communications. Use only in context where the logo is already established.
Color Palette
Our primary colors define the visual language for all Refreshing communications and products.
Branding Kit
The full branding kit includes logos, icons, colors, fonts, and usage examples.
Follow
- Use approved logos in correct colors and proportions
- Apply official colors consistently
- Maintain clear space around logos and icons
- Use approved fonts and typography hierarchy
- Use high-quality imagery consistent with our brand
Avoid
- Stretch, rotate, or recolor logos
- Use unapproved colors or gradients
- Place logos on busy or low-contrast backgrounds
- Substitute fonts or alter text hierarchy
- Use low-res or unrelated images
By following these guidelines and using the assets in the official branding kit, you help Refreshing maintain a consistent, clear, and
professional identity across all products, communications, and experiences.