Est. 2018

Trusted by Founders Designers Architects Developers Thinkers Engineers Strategists Creators Analysts Visionaries Founders

Minimal interfaces, thoughtful details, and reliable systems come together to create experiences that feel genuinely refreshing.

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Reliable systems built to last.

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Connecting products and people.

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Branding Guidelines

Welcome to the official Refreshing Branding Kit. These guidelines and assets ensure consistency across all platforms, helping our products, communications, and experiences remain cohesive and instantly recognizable.


Logos

Official logos for use in digital and print materials. Do not alter, stretch, or recolor outside these variations.


Icons

Supplementary visual elements to support our products and communications. Use only in context where the logo is already established.


Color Palette

Our primary colors define the visual language for all Refreshing communications and products.

#4DB3B1

#FFFFFF

#9A9AA0

#131316

#0B0B0D


Branding Kit

The full branding kit includes logos, icons, colors, fonts, and usage examples.

Download

All logos, icons, colors, fonts, and guidelines in one package.


Follow

  • Use approved logos in correct colors and proportions
  • Apply official colors consistently
  • Maintain clear space around logos and icons
  • Use approved fonts and typography hierarchy
  • Use high-quality imagery consistent with our brand

Avoid

  • Stretch, rotate, or recolor logos
  • Use unapproved colors or gradients
  • Place logos on busy or low-contrast backgrounds
  • Substitute fonts or alter text hierarchy
  • Use low-res or unrelated images

By following these guidelines and using the assets in the official branding kit, you help Refreshing maintain a consistent, clear, and professional identity across all products, communications, and experiences.