Branding Guidelines
Welcome to the official brand guide for Refreshing. These guidelines ensure consistency and clarity across all platforms, helping us maintain a cohesive and recognizable identity.
Feel free to use our logo in color, black or white.
Use these only when the Refreshing brand is clearly visible or well established elsewhere.
These colors define the look and feel of the Refreshing brand.
Fresh
#4DB3B1
Rush
#E14C5D
Flash
#E6C068
White
#FFFFFF
Dark
#242424
Darker
#171717
Download and access all of our brand assets.
Follow
- Use the official logo in its approved colors and correct proportions.
- Ensure adequate clear space around the logo to maintain visibility and impact.
- Consistently apply brand-approved fonts, colors, and visuals across all materials.
- Maintain the brand’s tone of voice in all communications.
- Use high-quality, brand-approved imagery that aligns with the brand’s values.
- Keep designs clean, simple, and aligned with the overall brand aesthetic.
Avoid
- Avoid altering the logo (e.g., stretching, rotating, or changing colors).
- Avoid using unapproved fonts, colors, or stock images that don't align with the brand.
- Avoid placing the logo on complex or low-contrast backgrounds that reduce visibility.
- Avoid modifying the brand’s messaging or tone to fit personal styles or preferences.
- Avoid using low-resolution images or graphics.
- Avoid overcomplicating designs with unnecessary elements or distractions.